DURATION
3 weeks
Platform
Mobile
Type
0-1 product, B2C
Scope
User research, strategy, interaction & visual design
As the sole designer, I both led it and corresponded with the development and leadership team
I conducted multiple rounds of research
I produced sketches, wireframes, and mockups
I delivered final assets and documents, supervised development, and verified the live product
Ability to lead critical projects and provide high-quality deliverables under tight deadlines and intense pressure.
Facilitate alignment among challenging stakeholders during difficult conversations.
In order to stay ahead of our competition and secure a significant user base before others catch up, I was asked to deliver the final design in 3 weeks, starting from scratch.
To ensure that we create products that meet the needs of our users while fulfilling market demand, I adjusted the typical design process with rapid research and design iterations.
English learners need a solution that can help them more effectively retain and recall new words, so that they can improve their overall language proficiency and feel more confident in their ability to communicate in English.
English learners struggle to retain vocabulary due to limited exposure in unfamiliar settings. How might we help them easily review and practice vocabulary in their spare time, so that they can perform well on tests and build their overall language proficiency?
Immerse yourself in reading paragraphs that are specifically crafted to include your desired target words.
With our robust dictionary at your fingertips, you'll find yourself making rapid progress and retaining new words more efficiently
Users learn new words under one tab, while reading paragraphs made up of the new words under another tab.
Users read and learn the words in one place.
Users are required to learn all target words after reading a paragraph.
Users focus on reading and look up words at will.
As we entered the design phase, feedback from various stakeholders including the CEO, engineers, and PMs started to hinder our progress.
To prioritize must-have features over nice-to-haves among overwhelming ideas, I conducted a workshop and utilized a value vs. complexity matrix.
I held a workshop using the prioritization framework to focus on the product's value proposition, eliminate unnecessary features, and reach agreement on MVP and next steps.
During onboarding, users are presented with the value proposition and have the option to choose a vocabulary book.
Users are prompted to complete a tutorial to familiarize themselves with the key experiences.
Unsubscribed users are prompted to purchase a membership when they reach the daily limit for paragraphs and advanced learning features.
Users can lock the ranking system and earn points, badges, and titles as you read the paragraphs!
After one month since its launch, the app has boasted an impressive user base of over 100 beta testers.
We conducted a survey among 50 active users, resulting in a notable SUS score of 72.
The CEO pitched the proposal with the design and slides I created, and secured a substantial amount of seed funding.
